In one hand, we are an award-winning boutique-style ad agency. And in the other, we think we sorta suck… Yes all our clients are happy with increased sales and market share…But we bask in the continual sense of dissatisfaction… Because we realize everything we do is subject to the ultimate judge: the marketplace. And this challenging environment is always changing and evolving. So we never stop listening to that
little voice in our head (fret not - we are in therapy for this illness), “we can always do better - so do
not be satisfied.” It is our genetic makeup, this unceasing need to improve and be ahead of the curve.